Pricing on a premium marketplace works differently than pricing on a commodity one. Here's a framework built around Talio Square's positioning.
Start from value, not cost-plus
Price for the full value a buyer receives — craftsmanship, brand story, trust signals like TradeSafe escrow and KYC verification.
Understand your real margin after commission
A flat 8% on every sale, whatever you sell — build this into pricing from the start. See how escrow affects your payout timing.
Avoid the discount trap
Frequent discounting erodes the premium positioning the whole platform is built around.