Growth & Marketing
Measuring What Matters: Marketing KPIs for Sellers
You cannot improve what you do not measure. Learn the few KPIs that reveal whether marketing is working.
Marketing KPIs
Marketing guesswork wastes budget. A small set of well-chosen KPIs tells you what is working, what is not, and what to do next.
The KPIs that matter
- Acquisition cost: how much to win a customer
- Conversion rate: how many views become orders
- Repeat purchase rate: how loyal customers are
- Return rate: dissatisfaction and product-fit signals
- Lifetime value: what a customer is worth over time
Acting on the data
Review KPIs regularly and connect cause to effect: change a listing, watch conversion; change a channel, watch acquisition cost. Data converts marketing from spending into investing.
A few disciplined KPIs turn marketing insight into a compounding improvement loop — guiding every spend decision.
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