Marketing KPIs
Marketing guesswork wastes budget. A small set of well-chosen KPIs tells you what is working, what is not, and what to do next.
The KPIs that matter
- Acquisition cost: how much to win a customer
- Conversion rate: how many views become orders
- Repeat purchase rate: how loyal customers are
- Return rate: dissatisfaction and product-fit signals
- Lifetime value: what a customer is worth over time
Acting on the data
Review KPIs regularly and connect cause to effect: change a listing, watch conversion; change a channel, watch acquisition cost. Data converts marketing from spending into investing.
A few disciplined KPIs turn marketing insight into a compounding improvement loop — guiding every spend decision.