Visual Discovery
Visual search lets buyers find products by picture — a photograph of a product, a style, or an outfit — instead of typing keywords. It is shifting how discovery happens.
How it changes discovery
- Buyers search by image and match to similar products
- Rich, consistent imagery improves match quality
- Style-based discovery surfaces visually cohesive options
- Catalogues with strong photography win more visual visibility
What to do as a seller
Optimise your photography as if it were searchable: consistent styling, clear subjects, and accurate representation. Products with strong, standardised imagery are easier for visual systems to match and recommend.
Visual discovery makes professional photography a search-engine optimisation asset. The best-photographed products become the most discoverable.